Social responsibility

1% for the planet

As a proud member of the global movement 1% For The Planet we contribute to the financial endowment of ecological initiatives by giving one percent of our total annual income for certified environmental projects provide. In the firm belief that together we can achieve more, we joined the altruistic network of over 5,000 companies and individuals in more than 60 countries in 2022. More than US$ 360 million has already been used worldwide for initiatives that are passionate about making our planet a better place. 
There is no planet B.

Förderung nachhaltiger Mobilität

Wir sind und bleiben begeisterte Radfahrer. Hierin liegt unser Unternehmenszweck begründet, der Kern unseres Tuns. Folglich sehen wir in der Förderung des Radverkehrs einen essentiellen Bestandteil der Mobilitätswende. Nicht zuletzt aus Klimaschutzgründen führt hieran kein Weg vorbei. Wir sind Fördermitglied von Changing Cities e.V., einem unabhängigen Verein, der sich für genau solche Themen engagiert, und unterstützen weitere Projekte wie z.B. "Berlin Autofrei". Fahrrad ist retro, es ist aber auch die Zukunft!

GCD - Good Cause Discount

Non-profit initiatives that work for a good cause are rarely among the financially strong institutions. Therefore, we grant discounts on our products and services, not only for organizations that are formally certified as non-profit, but also when we can - quite subjectively - recognize the meaningful approach. Prices are never set in stone!

Sustainability in everyday life

Sustainability is more than packaging made from waste paper. We subject all of our everyday processes to constant monitoring with regard to their resource consumption. Small animals make crap too! examples? OK. We can map most of our production steps in and around Berlin. Means short transports, and they take place by cargo bike, we don't have a company car. Green electricity is clear anyway. We try to avoid plastic and outer packaging as much as possible. By the way, it is also sustainable to maintain a trusting relationship with your business partners. This avoids unnecessary transaction costs and nasty surprises. We know that the production of reflective materials is unfortunately not the most environmentally friendly. We can't change much about that (yet). But we can ensure that our products are very durable. And the nice thing about the principle of reflection: Doesn't need any energy, always works!

Solidaricorn & Visibee

Our mascots have dedicated themselves to specific goals. The "solidaricorn" we launched at the beginning of the first lockdown during the corona pandemic and have now established it permanently. We donate the proceeds from the sticker sales of this product to various civil society initiatives. The "Visibee" is our reflective give-away especially for kids. Projects dedicated to children's road safety education are welcome to apply for a batch of free Visibees.

Equal Pay

Successful management is closely linked to an intact working environment and a joyful corporate culture. In our opinion, this includes not only treating each other with respect but also a fair and transparent salary scheme. All full-time and part-time employees at REFLECTIVE receive the same basic salary, regardless of their position, which includes management. The contribution to the company's success can neither be measured by the salary nor is it determined by it. It's the team that counts.