One of this year's highlights was our visit to ISPO Munich, the leading international trade fair for the sports and outdoor industry. We took our new textile stickers, which we designed to be the perfect reflective safety companion in the dark for all active people across any discipline. We wanted to show the sports world that visibility can be stylish and simple.

We never thought it would work out so well! A jury of experts selected us and our product as one of the 16 best new discoveries. Out of over 100 start-ups! For us, this meant pitching on stage in a direct duel with other start-ups and withstanding critical questions not only from our counterparts but also from an interdisciplinary panel of experts. The audience would ultimately decide who would emerge as the winner of the duel.

No one needs dry product presentations, we thought. People want entertainment, and we want to show what it means to be REFLECTIVE in style and spirit. Since the dynamic pitch format of the "Founders Fight Night" is designed for battle, we created a character who can do battle. A challenger. A superhero: the REFLECTIVE MAN.



Surprisingly, the REFLECTIVE MAN was able to convince the jury in the first round - and we honestly didn't expect that - so that we were allowed to move on to the final and enter the showdown on the big stage. Unfortunately, it wasn't enough for the overall victory, but we are humble enough to be proud of what we have achieved. We've grown up and taken on new challenges, and thrilled a few people whilst doing it.

We’re really proud of our new textile stickers. They’re really cool and a great development of the first generation. All the new designs come in a rainbow-reflective color variant and we love that. And so do you. Visibility can be cool and so damn simple at the same time.


Eberhard Schilling