The largest bicycle festival in Europe took place in Frankfurt last week. We were there, in many places at the same time. How come?
The place to go for high-quality urban bicycle accessories
Our joint stand with the FAHRER Berlin team was able to inspire a lot of bicycle enthusiasts who value practical and beautiful accessories among the many oversized exhibition stands in Hall 12. In addition to our urban bicycle accessories, this was probably also due to the new Super Mighty mini cargo bike on our exhibition area, which, thanks to the practical FAHRER tensioning straps, came across as a fruit and vegetable supplier and put a smile on many visitors ' faces. Without question, a popular photo motif.
New XL sticker product convinces
The REFLECTIVE cosmos had its own highlight to offer with the introduction of the new XL sticker kits. With our large-format sticker sheets for cargo bikes and extensive sticker projects, we were able to create a lot of excitement and already took home a long list of interested parties. The Brompton folding bike completely covered in a zebra was certainly one of the reasons why this design was so popular.
But another design of the XL kits was also convincing: Mosaic. What a foiled bicycle with this pattern can look like was on display in two versions at the VELLO stand. A VELLO Sub Longtail in the orange color scheme served as an eye-catcher for colleagues not far from our own stand and attracted the attention of visitors just as much as the VELLO Folding Bike with reflective black stickers.
Popular designs are finally coming back
The Mosaic design has already been the top seller among our BIKE kits, so it's no surprise that the second generation will also be a hit. If you want to see the stickered collaboration bikes, we recommend a visit to the VELLO showroom in Vienna. The Austrian cycling community will find a range of REFLECTIVE Berlin products here in the future, which we are very pleased about.
The new XL sticker kits will be available from August/September at a retail price of €39.90. If you would like to be informed about the start of sales, you can subscribe to our infrequent newsletter .
QIO X REFLECTIVE
Also in Hall 12, a compact bike from the QIO brand was presented in a reflective “ Doodle ” design. The 90s-inspired pattern in pastel colors was just begging to be combined with the “ Sweet Lavender ” color concept of the frame. You will find out more about this collaboration and how Berlin served as a source of inspiration for the lively design soon!
But that's still not enough, because anyone who managed to get their hands on cool reflective stickers among the vast number of pointless giveaways that are always available at trade fairs is very likely to have REFLECTIVE Berlin quality between their fingers. In addition to brands such as GasGas and Hase Bikes , the organizer itself, EUROBIKE , did not want to do without reflective stickers from our company. We are honored and have understood: word gets around about quality and good design.
Thanks to EUROBIKE and all our partners for a successful week at the most prestigious cycling event in the industry! We'll be back and then we'll see what and who else we can attract to the REFLECTIVE.
